Playtime is fun time but it is also learning time. Cognitive development through play comes easily and naturally to kids as they interact with the world around them. I personally believe that not only do kids learn through play but it also creates a love of learning if playtime is fostered. I am talking about all kinds of cognitive learning through building and making and manipulating, through roleplaying, and through planning and memorizing.
This post is brought to you by Toys“R”Us.
Cognitive Development Through Play
There is no question that child development is helped along through play. Problem solving, improved language skills, and other cognitive development through play are a natural side effect of playing. In fact, studies indicate that play enhances early childhood development by 34%. Play is even important for improving a child’s social and emotional development as well as physical well-being. Even just 10 minutes of play improves children’s performance.
Play with Purpose Campaign
Toys“R”Us has announced a partnership with Save the Children, a nonprofit committed to ensuring all U.S. children have a healthy start, and they are working on a w brand new PLAY WITH PURPOSE fundraising and awareness campaign. Why? 15.5 million U.S. children live in poverty and many lack playtime in their daily lives. That seriously hearts my heart just typing it. Which is why I think it is a fabulous thing that PLAY WITH PURPOSE is embarking on a mission to provide children in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives. All kids should have the opportunity to play, especially when it is a factor proven critical to children’s emotional, physical, cognitive development and future growth. The importance of integrating playtime in children’s daily activities should not be underestimated.
This little video will tell you even more about cognitive development through play:
If it moved you, like it did me, share the video on social media using #PlayWithPurpose and tagging @Toysrus and @SaveTheChildren
Make A Difference: #PlayWithPurpose
Toys”R”Us and Save the Children have joined forces to raise awareness and support for early childhood cognitive development programs promoting play in impoverished communities nationwide. They are providing ”play packs” of developmental toys and information to help parents engage with their children through play.
Visit Toysrus.com/PlayWithPurpose to learn more about the program and make a donation. All donations will support Save the Children’s early childhood development programs to help kids in some of America’s most underprivileged areas.
Did you know about the importance of cognitive development through play? Will you help to spread the word?